Builds a brand or recognizable identity for your organization.Sig line consistency benefits your organization in the following ways: However, certain elements (organization name, web site address, tagline) and the order of elements should be standard for all staff sig lines. Specifics such as name, title, email, and direct phone line obviously will change. What’s critical is that everyone in your organization uses the same sig line format. How a Consistent Email Signature Style Benefits Your Organization That’s a lot more than can quickly be deciphered from your email address in the “from” field.īeyond this most basic benefit, your email signature is a business card or ad that alerts the recipient to special news and enables them to have direct access to your web site or send email back to you with the swift click of a mouse. Most importantly, in this age when we’re all inundated with too many emails, your email signature is a clear signal to your recipient that the message is from you and provides the context (e.g., job title, organization name, and web site) that reminds that person who you are and enriches their understanding of your message. Making the most of your sig lines, for yourself and every colleague in your organization, is analogous to leaving your business cards - but even more powerful. Twitter: What a Strong Email Signature Does for Your Organization Helping Nonprofits Succeed through Effective Marketing Consider your sig line as your online business card with “callback” abilities.
In general, your email signature is information automatically added as the last few lines of your outgoing email to let people know who/where/what you are. If you have 100 employees, that’s 375,000 cards or ads annually. What’s interesting is how seldom sig lines are used.Ĭonsider this: If your organization has 30 employees, each of whom sends 15 emails daily outside the organization, then (assuming 250 business days) that’s 112,500 business cards or ads distributed annually, at no cost. sig lines) are powerful, low-cost, high-return marketing tools (a virtual business card or ad) for your foundation or organization.
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